When Jonathan Gerow was a small kid in his hometown of Rochester NY, he developed a strong passion for art and music. He followed in his parents footsteps as they were both lovers of the arts and music.
When he was a teenager Jonathan, self-taught, he learnt how to play the guitar and became an accomplished artist at school. As he matured and moved into his early twenties he decided to follow that creative passion and became a renowned tattoo artist.
Around that time he received a heavy blow when he learned that his beloved mother was diagnosed with cancer. She was everything to him. Whilst trying to establish himself as a creative artist with a strong following, Jonathan managed to tear himself away at every opportunity and spent every spare moment with his Mom whilst she was receiving treatment and a tough regime of chemotherapy.
Jonathan first learned of scalp micropigmentation during this tumultuous time of his life and was fascinated by its potential.
I looked at what others were doing in those days and thought the final result could be a whole lot more realistic. The chemo patients that I had seen were losing their hair and some of them were devastated. This had a massive impact on me. After my Mom passed I dreamed about how I could help them and my Mom. I think it was my way of grieving for my Mom and following my passion.
Jonathan decided that he needed to broaden his horizons and headed to Europe to learn more about SMP following his dream. He received training from the folks over in Birmingham England who at that time were the inventors of SMP and were the ‘best of the best’. Jonathan explains further:
The SMP professionals at the time were doing more of a shading and some treatments looked very artificial, so I took it on myself to turn up the heat and develop our solution into more of a serious art form that observers would never recognize as it would be so realistic and blend.
Upon returning to the US he spent time working in Florida, working with a number of companies including HIS Hair Clinic for over 4 years (Jon still does referrals for HIS) and then he decided to finally work for himself.
For a short period of time Gerow was involved with a couple of partners in setting up a company called Hairlineink in New York City. However Jonathan soon decided to move on and established www.GerowHairInk.com with business partner Erik Roberto in the Fall of 2016. Gerow explains:
There are no cookie cutter SMP patients; everybody needs a slightly different solution. There are so many variables including head shape, natural hair line, ambient room temperature, skin texture, condition and much more. My new Company listens a lot to our patients before we start the process so that a great outcome is inevitable.
So exactly what is the new company like? Besides being the single most busiest clinic in the world with a great team, including 5 technicians full time, Gerow loves to be hands on:
Well it’s not an impersonal Franchise! It’s more of an exclusive NYC Scalp Micropigmentation Center where art and passion for the process are never forgotten. As one of the leading practitioners of SMP I regularly work on NBA & NFL sports stars, TV celebrities and regular folks who just want to improve their overall profile and their self-esteem.
So what does the future hold for Jonathan and the SMP Industry?
I believe that sometime in the not too distant future the Scalp Micropigmentation Industry will be regulated. As the customers become more educated over time they will know and recognize what a final result looks and feels like. I want to play a role in helping as many folks as possible reap the benefits of this art form on our bodies. Whether it’s a patient with alopecia, pattern baldness or a chemotherapy patient who has lost his or her hair I want to help them. When Gerow is not at the clinic he is traveling abroad and doing Master classes around the world, to teach others the Art and Science of Scalp Micropigmentation.