Marketing Guides

Make it super easy for clients to leave a Google Review

It is no secret that gaining Google reviews is important for any PMU, SMP or aesthetics business. Many artists ask clients to leave a review, but struggle with clients who say they’ll leave a review but don’t follow through.

Here, we explain how to make this process easier.

Step 1: Create an easy Google review link

Many reviews never materialise because the client doesn’t know how to leave a review. Think about it. They have to Google search for your business, find the correct listing and find the review button.

Many people are not tech-savvy, so let’s make it easy for them.

  • Head over to
  • Enter your business name in the search box
  • Copy the link it generates

Next, we need to shorten the link.

  • Go to
  • Paste the link you copied into the generator
  • Copy the shortened version
  • Paste the link somewhere safe on your phone or PC

Your new link will take customers straight to your Google Business listing and open the “leave a review” box ready for their rating and comment. Easy!

Step 2: Promote your link

Google reviews are super important, so you need to show your link in as many places as possible. Here are some ideas:

  • Use a booking system? Set up a follow-up email sent automatically after the clients appointment to request a review.
  • Send the link by SMS to all your past clients. This is why shortening your link is important.
  • Add your link to email correspondence, in the body of your emails or in your signature.
  • Add your review link to your website and social media platforms.
  • Convert your review link into a QR code and add to your printed aftercare sheet. You can generate a QR code here.
  • If you run an online store, automate a “review request” email after the customers purchase is complete.
  • If you run online courses, add your review link to the last screen after course completion.
  • If you train face to face, give all trainees a feedback card and add your QR code.

We hope you found this information useful. We practice what we preach, so if you have a moment, we’d really appreciate a review! Please tap this link to leave a Google review for us.

Thank you


Scalp Color Theory Masterclass

As modern scalp micropigmentation has evolved, so too has our understanding of the role that color pigments can (and must) play in the future development of SMP. Color pigments are here to stay, and the ability to use them confidently is only going to become more important over time.

The legendary duo that is Steven Greitzer and Carla Ricciardone (Miami, Florida) are booked to deliver a Masterclass in Scalp Color Theory.

The purpose of this unique Masterclass, a world first, is to equip SMP artists with the knowledge and skills needed to use color pigments with confidence.

Advanced Scars & Hairlines Masterclass

Two SMP rockstars, Jeff Picasso (Los Angeles, California) and Masoud Noory (Longueuil, Quebec) are at Meeting Of Minds 2023 to deliver a Masterclasss in Advanced Hairline Creation And Scar Camouflage,

It takes skill to craft the very best hairlines. This class teaches how to do exactly that, with two of the best artists in the business. Scar camouflage, too, is a skill many artists struggle with, but no successful artist can be without.

Join us for this advanced masterclass and brush up both skills with this totally unique opportunity.

Advanced Blending Masterclass

One of the world's longest tenured and most respected artists, Seif Sidky (Boca Raton, Florida), is ready to deliver an Advanced Masterclass in SMP Blending,

This skill is critical to the development of any SMP artist. Effective and seamless blending can make or break a great SMP procedure. With over 8 years as an SMP artist and advanced educator, Self is the perfect partner to teach this challenging facet of SMP.

Quick Quote

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