Marketing Guides
As we produce articles, information sheets and other informational content about how to effectively promote a scalp micropigmentation or permanent makeup business, we will archive them here for your perusal. We hope you find them useful.


SMP and PMU awards: How fair and unbiased are they?
I thought long and hard about writing this piece. Whenever I write something controversial, especially when the topic challenges the status quo, there’s always a


How to manage or remove a bad review
The democratic nature of the internet means that everyone has the ability to voice their opinion. Reviews on platforms like Google and Facebook are an


Do Google reviews help your SEO ranking?
This question has a short answer and a long answer. The short answer is yes: Google Reviews can help improve search rankings and general SEO


Make it super easy for clients to leave a Google Review
It is no secret that gaining Google reviews is important for any PMU, SMP or aesthetics business. Many artists ask clients to leave a review,


Is being a sponsored artist a good idea?
I’ve been asked a lot lately about partnerships, interviews and collaborations. Usually the conversation arises because an artist has been offered something, and they want


11 great places to find new clients
Many artists believe Facebook is the #1 place to find clients. It can be, and there are experts who can make this happen, but there


Be essential during times of crisis
I started off my COVID-19 quarantine off like many others, concerned, focused on the next step, and just imagining what the near future would look


How to recognise a red flag customer
I need to raise a really sensitive topic. When I say sensitive, I mean there may be people who read this who disagree with my


Exceptional PMU/SMP domain names for sale
This is an extremely rare opportunity. You won’t find names of this caliber anywhere else. scalpworld.com – $3500 (USD) scalptraining.com – $3500 (USD) permanentmakeup.co.uk –


SEO for SMP artists – The ultimate guide
What is SEO and how does it work? SEO, or Search Engine Optimization, is the process of positioning your website favorably in Google search results,


Google Masterclass 2023
Want to dominate Google in your home city? Get more clients? Sign more students? Reduce advertising costs? The worlds first SEO masterclass for artists and